We focus on the use of vetted material so you know results are legitimate.
Vetted material comes from the originators, creators, major producers, natural product manufacturers, small herb farmers, raw material wholesalers, and herbalists from across the globe, with supporting voucher specimens to back up our claims.
Every voucher is authenticated by an expert plant taxonomist or botanist.
Eleanor Kuntz, PhD, Chief Executive Officer, has a B.A. degree in Biology with a focus in Botany from Smith College and a PhD in Genetics from the University of Georgia.
She is a trained herbalist, attending the Sage Mountain School of Herbal Studies under the mentorship of the "Godmother of modern American herbalism", Rosemary Gladstar. She has spent her career using plant genetics to design and implement Best Agricultural Practices for natural product companies. She is skilled in improving medicinal quality, sustainability and transparency in the supply chain, to ensure the best possible product.
Eleanor is passionate about enhancing our connection to plants and understanding the relationship between plant, ecosystem and planet.
Kerin Bentley, PhD, Chief Scientific Officer, has a B.A. degree in Ecology, Evolution and Organismal Biology from Vanderbilt University and a PhD in Genetics with a focus on population genetics from the University of Georgia.
Enthralled with science from a young age, she started field and lab work early, publishing her first scientific paper in plant genetics at the age of 19. Kerin has worked on the evolutionary genetics and ecology of plants for over 10 years with a wide range of species across the globe with a specialization in method development of new genomic approaches for non-model species. She has won several awards for her work, including the coveted National Science Foundation Graduate Research Fellowship.
Leading genetic test development at LeafWorks, Kerin loves how DNA-based technology can allow us to discover and appreciate the intricacies of medicinal plants.
Nick Batora, PhD, Managing Director, has two B.S. degrees from Michigan State University in the disciplines of Plant Biology and Genomics & Molecular Genetics. He also has a PhD in Genetics from the University of Georgia.
Always passionate about medicinal plants, he has pursued every academic avenue possible to understand why plants produce so many potent and useful chemicals. This culminated in his PhD work on the importance of ecology and genetics in generating valuable variation in the chemical makeup of the gorgeous plant species, Purple Passionflower.
Equipped with his passion for medicinal plants and extensive knowledge of their ecology, chemistry, and genetics, Nick strives to bring the biological story of these plants to all in the hope that this knowledge helps people live more healthy and thoughtful lives.
Rishi R. Masalia, PhD, Director of Bioinformatics has a B.S. degree from the University of Arizona, with a dual concentration in Biology as well as Molecular and Cellular Biology. He also earned a PhD in Plant Biology with a focus on cultivated sunflower genomics from the University of Georgia.
The lead bioinformatician at LeafWorks, Rishi is fascinated by the application of programming and computer science towards biological questions, and has worked on the evolutionary and ecological genomics of plants for almost a decade. When he’s not programming, you can find him engaging in local science outreach and education efforts, or writing for various media outlets on plant science topics.
During his doctoral tenure, Rishi was named a K. Patricia Cross Scholar, a national award that recognizes future leaders. He was also named the University of Georgia’s Pillar of the Community. An impassioned scientist and science communicator, Rishi is excited to be a part of the medicinal plant community.