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Eleanor Kuntz the Co-Founder of LeafWorks, a genetics business specializing in plant DNA testing for the Natural Products industry joins Ross O'Brien and Maggie Kelly from Bonaventure Equity. She explains why cannabis agronomy and genetic science is not up to pace with market needs or demands. They discuss how DNA-based solutions can help to improve brand security and build consumer confidence in plant-based products. Produced by PodConX Cannabis Capital - https://podconx.com/podcasts/cannabis-capital Ross O'Brien - https://podconx.com/guests/ross-obrien Maggie Kelly - https://podconx.com/guests/maggie-kelly Bonaventure Equity - https://www.bvequity.com/ Eleanor Kuntz - https://podconx.com/guests/eleanor-kuntz LeafWorks - https://leafworks.com/